The BIG IDEAs Initiative:

Behavioural Insights: Guiding Innovative Designs and Economic Analysis Initiative

Research for creating productive, inclusive organisation in the age of artificial intelligence

The BIG IDEAs Initiative is hosted at the University of Exeter Business School

In a world full of complex societal and economic issues, how can organisations address both social inequality and productivity challenges?  

The BIG IDEAs Initiative is a team of leading academic researchers at Exeter and Harvard working with business leaders to create tailored, evidence-based interventions designed to improve equality and increase productivity in their workplace.  

Our world-leading expertise leverages AI, data science and economics to create more productive and inclusive organisations.

Latest AI Lab case studies

Latest Talent Lab case studies

Our Partners

Work with us

Are you interested in behavioural science and the world of work?

Get in contact